“How do I use my barcode on Amazon?”


You are storing & dispatching your products yourself

If you are storing and dispatching your products yourself, you will only need a 13-digit EAN-13 (or 12-digit UPC-A) barcode number. After we receive your order, we will email your Amazon barcode numbers to you. You can then assign your barcodes to your products, and start listing your products on Amazon using these barcode numbers. You can begin using your barcode numbers on Amazon straight away. All you need to do is type the barcode number into the form when making a listing for your product on Amazon. Later, Amazon will assign their identification number – an ASIN (an Amazon Standard Identification Number) – to your product.

Amazon is storing & dispatching your products

If Amazon is storing and dispatching your products for you, then you will need the barcode image to be put on your product packaging or label. A ‘barcode image’ is the actual barcode picture that gets decoded by scanning machines (i.e. vertical black bars & spaces with the barcode number underneath). When you purchase an Amazon barcode from us, we will send your barcode images to you by email in 5 different digital formats (eps, tiff, BMP, pdf & jpeg). You can choose which format you prefer, and put the barcode on your product packaging or label. For this format, follow the steps below.


barcode on packaging discover wildlife

1. Incorporate the barcode image into your product packaging or design

Choose whichever barcode image format (e.g. jpeg) you prefer.

Resize the image to fit into your product packaging. Please keep in mind our ‘Barcode Specifications‘. Standard size (for EAN-13 or UPC-A barcodes) is about 38mm wide x 25mm high. The smallest recommended size is 80% of standard size – i.e. about 30mm wide x 20mm high. If you print your barcode smaller than this, some retailers won’t accept it.

If you are placing your barcode on a curved surface, e.g. a bottle, the orientation of your barcode is very important – the barcode should be rotated, so it looks like a ladder (instead of like a fence) so that the edges of the barcode don’t wrap around the curve.

You can get a bit creative with the barcode if you like – see some examples of barcode artwork here – however, the main barcode image (the vertical bars and spaces) must remain unimpeded. If you want to print your barcode in a different colour combination (instead of black bars on a white background), please see our Barcode Colour Guide PDF.

You can then incorporate the image into your product packaging in an easily visible flat location (to ensure ease of scanning). You could also have the barcode printed on adhesive labels to be manually applied to your product.

2. Print your packaging

Always check your label artwork BEFORE printing your product packaging. Check that the barcode numbers are correct and that the barcode image being printed is still high quality and within the official size range. Changes and errors can occur at many stages in the process, so it is important to check the artwork thoroughly before printing.

Once you’re happy with your barcode, it is a good idea to do a sample print and check that the barcode is the right size, and prints and scans correctly.

If Amazon asks you to get a barcode verification report, you will need to post us a sample of your printed barcode (on the label or packaging) to us for verification.

3. Send your product to Amazon (or other retailers)

Once you’ve printed your product packaging, the next step is to send the products to Amazon.

It is at this stage that the barcode gets connected to the product. When the barcode is scanned into Amazon’s system for the first time, no product information shows up. Amazon needs to enter the product and price information into their system. After that, whenever the barcode is scanned at Amazon, the correct product information appears.

4. Register your barcode number

If you purchased a “Barcode Package” from us, then you can register your barcode number and product details on the International Barcodes Database. To register your barcode number, please go to https://barcodesdatabase.org/barcode-registration/ . Barcode registration is optional. However, it will increase the profile of your product on the internet.


Useful Links